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I
am sometimes asked, "Why do so few people make
it to the top of their network marketing
system?"
The truth is, the top of
the network marketing system is open to everyone -- unlike
traditional corporate systems, which allow only one person to reach the
top of the company.
The reason most people do
not reach the top is simply because they quit too soon. So why
would someone quit short of the top?
Most people join only to
make money. If they don't make money in the first few months or
years, they become discouraged and quit ( and then often bad-mouth the
industry!).
Others quit and go
looking for a company with a better compensation plan. But joining to
make a few quick dollars is not the reason to get into the business.
The Two Essential Reasons
to Join a Network Marketing Business
Reason number one is to
help yourself.
Reason number two is to
help others.
If you join for only one
of these two reasons, then the system will not work for you.
Reason number one, means
that you come to the business primarily to change quadrants -- to
change from the E (Employee) or the S (Self- employed) quadrant to the
B (Business Owner) or I (Investor) quadrant.
This change is normally
very difficult for most people -- because of money.
The true E or S quadrant
person will not work unless it is for money.
This is also what causes
people to not reach the top of the network marketing system; they
want money more than they want to change quadrants
A B quadrant or I
quadrant person will also work for money, but in a different way. The B
quadrant person works to build or create an asset -- in this case, a business
system.
The I quadrant person
invests in the asset or the system.
The beauty of most
network marketing systems is that you do not really make much money
unless you help others leave the E and S quadrants and succeed in the B
and I quadrants.
If you focus on helping
other make this shift, then you will be successful in the business.
As a B or an I, sometimes
you don't get paid for years; this, a true E quadrant or S quadrant
person will not do. It's not part of their core values. Risk and
delayed gratification disturb them emotionally.
Delayed Gratification and
Emotional Intelligence
One of the beauties of
network marketing is that it focuses on developing your emotional
intelligence as well as your business skills.
Emotional intelligence is
an entirely different matter from academic intelligence.
In general, someone with
high emotional intelligence will often do better than someone with high
academic intelligence but low emotional intelligence.
That explains, in part,
why some people do well in school but not so well in the real world. The
ability to delay gratification is a sign of higher emotional intelligence. In a
recent study of emotional intelligence, it was found that people who
could delay gratification often led more successful lives than those who
could not.
This is why the
educational system inherent in a good network marketing opportunity is so
important. It's the emotional education or emotional intelligence aspect of
their programs that I find so valuable for people.
Many people write me and
tell me they loved my book, Rich Dad, Poor Dad, but I fear that many of
them don't get the most important point of the book:
Lesson #1
"The rich don't work
for money"
Once I have build or
bought an asset, that asset works hard to make money for me. But I will not
work for money -- I will work only to build or buy assets.
Those assets make me
richer and richer, while I work less and less. That is what the rich do. The
poor and middle class work hard for money, and then buy buy liabilities
instead of investing in assets.
What Kind of Asset is a
Network Marketing Business
Remember, there are two
reasons required to be successful in network marketing: to help
yourself, and to help others.
Reason number one means
helping yourself get to the B side of the quadrant.
What about reason number
two. The beauty of most network marketing systems is that you don't
really make much money unless you help others leave the
E and S
quadrants and succeed in the B and I quadrants.
If you focus on helping
others make this shift, then you will be successful
in the business.
If you only want to teach
yourself to be a B quadrant and I quadrant person, then a true network
marketing system won't work for you. You may as well go to a
traditional business school, which focuses only on your becoming a B
quadrant person.
The beauty of a network
marketing business is that your goal is to create assets, which are other
B's working under you -- and their job is to create other B's working
under them.
In traditional business,
the focus is for the B to have only E's and S's working for them.
The type of business I
was taught to build is a business with me at the top and E's and S's at
the base. I really don't have room at the top for many other B's, which
is why in my businesses I strongly recommend that all my employees look
into network marketing as their own part-time businesses.
The traditional corporate
system really is a pyramid, because there are a few B's and I's near the
top, and more E's and S's at the base.
A network marketing
system is a reverse pyramid; its primary focus is to bring up more and
more B's to the top.
One type of pyramid, the
traditional type, has its base on the ground; the other type has its
base in the air. It's a pyramid that pulls you up instead of pushing
you down.
A network marketing
business gives everyone access to what used to be the domain only of the
rich.
This passage is excerpted
by permission from
The Business School for
People Who Like Helping
People, by Robert T.
Kiyosaki, with Sharon Lechter, CPA,
authors of Rich Dad, Poor
Dad
See what Robert Kiyosaki teaches:
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